Developing a strategy to beat your competition requires an in-depth analysis and extensive action plan. Developing a marketing strategy that aligns with your buyer personas is one way to differentiate your products and services. While you should analyze your competition closely to create a marketing strategy customized to your buyer personas, don’t copy their strategies. Here are the top seven growth hacking tips for small businesses.
Focus on the user experience:
After big growth, the product is still about the user experience. Apple and Facebook spend countless hours discussing the size of buttons and fonts on their products. Don’t forget that you’re not the only person making decisions for your customers – nature is teaching you the hard way! Whether your product is an app, a website, or an entire industry, growth hacking is just one part of the equation.
Learn how to segment your audience:
By identifying which customers share similar traits, you can pinpoint who the next best clients are. Customer relationship management (CRM) software lets you split your internet audience into distinct segments and shows how much time people spend online. These tools also provide country-specific statistics on online purchasing habits. Use them to understand better which products are most popular in your country. You’ll have a much higher chance of success by following these growth hacking tips.
Increase your presence on social media:
Content marketing is an increasingly important part of growth hacking. If you’re not a big business with a large budget, you can still leverage content marketing to build an online presence. You should write articles and blog posts that help solve common problems your readers face. Then, share those posts across social media channels. When people find your content helpful, they’ll be more likely to contact you.
Invest in social media distribution tools and automation platforms:
Growth hackers understand the value of social media marketing and how to implement unconventional methods to acquire customers. Creating a robust profile of your customer base and a strong strategy to leverage the information it provides is the cornerstone of growth hacking. You should also consider using a social media distribution tool such as SocialPilot. This will save you the hassle of scheduling and sharing posts to your social media accounts.
Create a Chatbot:
Using Chatbots can automate customer acquisition and retention processes. Chatbots allow you to message visitors without collecting their email addresses. Besides automated processes, Chatbots allow small businesses to focus on providing value and guiding their visitors from awareness to interest. With this strategy, you can turn your small business visitors into a valuable asset for your customers. In addition to improving customer satisfaction, you can improve your revenue by increasing your customers’ lifetime value.
Use incentives to get customers to buy your products:
Offer incentives to your customers through social media channels. These tactics can be effective for gaining virality. Promoting your products through social media channels is another effective way to gain customers. For example, you can offer coupons on your blog or email. Offer a limited period to purchase items and see if this increases your conversions. You can also create gamified coupons for your promotional campaigns.
If you want to build a list, you should use a lead magnet to get visitors to share their contact information. Lead magnets are usually downloadable content that you can use to generate new sales. You can even automate email campaigns using a service such as Sendgrid. These email marketing tools ensure your email campaigns comply with anti-spam regulations and with Internet Service Provider monitoring and feedback loops.
Another growth hack for small businesses is social proof to establish trust. Building trust is important for building an online business, and using a social proof badge to build that trust is vital to its success. Social proof is the foundation of a successful brand, and it helps boost your brand in the process. But if your social proof is fake, it will damage your business’s reputation.
You’ll stand out from the crowd and establish yourself as a company that can weather the storm of starting a new business if you follow these best practices.