When people hear about the five stages of small business growth, they often get a sense of pride in themselves for having worked so hard at developing their companies and their products. But, quite honestly, the five stages aren’t going to be true for every type of small business.
Many small companies will never reach any of these stages, even if they work very hard. It’s essential to think about realistic expectations and know what you can do to make your company’s success a little more realistic.
The first stage of small business growth is just that: being operational. It’s okay to have a website if you don’t plan to do any business involving people. But if you plan to do business involving people, you’ll need a brick-and-mortar existence. To get there, the company must sell a product or service. Even if you’re not making any sales, your company’s existence can be considered a pre-launch.
The second stage of small business growth is growth. The real magic happens when the company works its way up from being merely operational to becoming a success. The first two stages provide some inspiration, but it’s the development of your company that gets you moving. At this stage, you might be able to make occasional appearances on television or in magazines. You might have a product or service that is capable of changing the world.
Dealing Common Problems Effectively
The third stage is dealing with the common problems associated with small businesses. Some of these common problems have their roots in the first two stages. These problems are usually solvable, but it takes time and effort to figure them out. The last two stages, dealing with the common problems faced by most small businesses, are what will get your business well known and profitable. If you do not deal effectively with these problems, your business will fail.
The four-stage of small business growth is expansion. When you first get going, the growth opportunities are pretty great. But as the business begins to grow, the number of familiar people with your product or service starts to dwindle. It means that at this stage, even if you do what you can to keep customers happy, it will take more effort on your part to keep your existence known and profitable.
Patenting Your Product
The fifth of small business growth is patenting your product. The advent of patent laws has made it much easier for companies to protect their inventions from theft. But for your company to be truly protected, you must establish intellectual property rights yourself.
Intellectual properties rights help prevent competitors from stealing your ideas while helping you maintain a healthy reputation among consumers. Without proper intellectual property rights, your company will fail to achieve its true potential.
Marketing And Distribution
The final two stages of small business growth are marketing and distribution. At this stage, growth is being reached by the company’s products and services. While some products may directly appeal to a specific customer, such as a sports drink, there is no guarantee that the product will ever become popular with other customers.
It is why marketing and distribution are often thought of as the final two steps before the company can profit from its creation. And as with patenting, it takes lots of hard work and creativity to make marketing and distribution successful.
If you want to succeed with your company, ensure that all previous stages have been appropriately completed. Maturation requires a significant investment of time and money. It is not possible to achieve growth without these two crucial points.
If you think that your business is ready to enter the next stage, make sure that you have done everything you can to create a market for your product or service and that you have enough customers to support your growth. These are the keys to success. If you want to see growth in your business, It helps you achieve high ROI and increases your brand visibility.