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The Differences Between Business Intelligence And Data Analytics

Data Analytics is extracting data from a system and exploring it to understand what that data means. In contrast, Business Intelligence is typically the process of collecting information on an organization’s operations or competitors so that managers can make informed decisions to strategize for future changes. This article will compare and contrast both concepts, showcasing how they differ and what they can offer businesses.

What Is Business Intelligence?

Business intelligence is a field of study that deals with the collection, analysis, presentation, and understanding of data for purposes such as strategic decision-making or management control. BI can encompass various tools and techniques, from simple reporting to sophisticated data mining and big data management.

Business intelligence covers many activities, from simple data analysis to complex data mining and big data management. BI is often used interchangeably with business analytics, market, and competitive intelligence. However, BI is a broader concept that includes all these things.

Many different techniques fall under the umbrella of business intelligence, but some common examples include data warehousing, online analytical processing (OLAP), statistical analysis, predictive analytics, and machine learning.

What Is Data Analytics?

Data analytics is extracting meaning from data to make informed decisions. It can be used to understand customer behavior, identify trends, and measure success.

Data can be collected from various sources, such as surveys, social media posts, and data logs. Once the data is collected, it needs to be analyzed to generate insights. These insights can then be used to improve a company’s performance or make more informed decisions.

Differences Between Business Intelligence and Data Analytics

There are many similarities between business intelligence (BI) and data analytics, but there are also some crucial differences. Here is a closer look at the key differences between these two fields:

  1. Business intelligence provides centralized access to data for managers and analysts across an organization. On the other hand, data analytics is about using data to make better decisions.
  2. BI typically focuses on getting data into a structured format so it can be analyzed and presented in meaningful ways. On the other hand, data analytics is more focused on using data to find patterns and trends.
  3. BI usually involves creating reports that provide a detailed analysis of company performance. Data analytics, however, can also include creating models that can predict future outcomes based on past data.
  4. BI systems are typically built around Microsoft Excel or other software familiar to most people in the organization. On the other hand, data analytics systems may use more specialized software such as R or Python.
  5. BI systems help managers decide which strategies to pursue and how best to execute them. Data analytics systems may help identify opportunities

Tools To Use For Business Intelligence And Data Analytics

Business intelligence and data analytics are two essential tools for modern businesses. Many different tools are available to help you get started, but which are the best for your specific needs? Let’s discuss some of the best tools for business intelligence and data analytics.

  • Microsoft Excel is a widely used tool for data analysis. It can be used to create and manage tables, charts, and graphs and perform basic mathematical operations. Excel is relatively inexpensive and easy to learn, making it a good choice for beginners.
  • Google Sheets is a similar option from Google Inc. Sheets is free to use and can be integrated with other Google products such as Calendar and Drive. Users can create sheets from templates or scratch and share their work with others for collaboration. Google Sheets offers some features not found in Excel, such as the ability to publish your sheet to the web and embed it in a website.
  • Google Docs. Sheets offers more features than Excel, including formulas and VBA scripting support. However, it may be more difficult for beginners to use Sheets than Excel.
  • OpenTable is a restaurant reservation system that uses big data techniques to analyze customer behavior. OpenTable takes advantage of “time-series” data, which is data that records changes over time. This data type is valuable because it can help companies better understand how customers behave and allocate resources.
  • Microsoft Power BI is a cloud-based suite of tools for enterprise data management, report creation, analysis, and storage. It allows users to create interactive reports, Dashboards, and Tables that can be shared with other users or embedded into websites and applications.
  • Oracle Data Visualizer is a powerful BI tool that allows users to explore and understand their data in new ways. It can be used to create visualizations of your data on graphs, charts, tables, and maps.


Business intelligence and data analytics are the most commonly used terms today, but what do they mean? This article will explore the differences between these two related fields and see how each can help your business grow. By understanding the distinctions between these two concepts, you will be better equipped to make informed decisions about which tools will best support your growth goals. So armed with this knowledge, go forth and conquer.